Key Responsibilities

• Develop and execute comprehensive branding strategies to enhance the D2C penetration and reputation.
• Utilize digital marketing strategies to increase brand visibility and engagement across online platforms.
• Manage and optimize day-to-day operations and user experience.
• Collaborate with cross-functional teams to ensure brand consistency across all channels and touch points.
• Monitor and evaluate the effectiveness of branding initiatives and make adjustments as necessary.
• Develop and maintain strong relationships with external partners, including media, influencers, and agencies. Plan and coordinate promotional events and activities to increase brand awareness.

What makes you a good fit

• Early stage startup experience on the business side.
• Love all things business and sales and don’t shy away from getting your hands dirty to get the job done.
• Comfortable with early stage startup imperfections and able to operate in disorder.
• High adaptability to make things happen.

• Content Creation: You will be making engaging D2C social media content - text, audio, short video content. Organize shoot and edit high-quality videos and reels for various social media platforms, including Instagram, Facebook, and YouTube.
• Collaborate with the creative team to brainstorm and develop innovative video concepts and storylines. Stay up-to-date with the latest trends in video content, social media, and digital marketing to ensure content is relevant and engaging.
• Optimize video content for different platforms, ensuring the best possible performance and engagement.
• Continuously experiment with new techniques, styles, and formats to keep content fresh and exciting.
• Collaborate with teams to gather content requirements and align with marketing goals. Manage social channels: Instagram, YouTube, Twitter, Facebook.
• Monitor and analyze content performance using analytics tools, adjusting strategies as needed.
• Adapt content for different platforms and audiences while maintaining consistency.

Qualifications:

• Experience: 1-3 years of experience making content, ideally for a D2C brand
• Community Building: 1Strong interpersonal skills and a passion for building and nurturing communities.
• Analytical Mindset: A proactive approach to problem-solving, with a focus on creator success and audience engagement.

• Develop and execute data-driven performance marketing strategies across multiple digital channels (e.g., Google Ads, Facebook, Instagram).
• Manage and optimize campaigns to achieve key KPIs, including CPA, ROI, ROAS, and customer acquisition.
• Conduct thorough analysis of campaign performance, using data to make informed decisions and improve overall effectiveness.
• Collaborate with cross-functional teams including content, creative, and analytics to ensure cohesive and impactful campaigns.
• Manage budgets effectively, ensuring optimal use of resources and consistent alignment with client objectives.
• A/B test ads, landing pages, and other campaign elements to optimize performance.
• Remarketing: Create and manage remarketing campaigns across various channels (e.g., Google Ads, social media).

Qualifications:

• Proven experience as a Performance Marketing Manager or similar role, with a strong portfolio of successful digital campaigns.
• Expertise in various digital marketing platforms (Google Ads, Facebook Ads Manager, Google Analytics, etc.)
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent time management skills with the ability to prioritize and manage multiple campaigns simultaneously.